BETA is the term used to describe a version of a website or software released to users for testing before it’s official release.
Increasingly companies like Google are operating in a permanent state of Beta, as they use the constant feedback, which they receive from their users to constantly improve their service.
Social media is shifting other sectors towards operating in a constant state of BETA, as they open themselves up to a world of real time reviews, where the public share their experiences, good and bad of everything from the restaurant they ate in last night to their visit to your gallery today.
Museums have embraced social media as a tool to engage with their audiences, and I suspect that many have done this without realising that part of taking part in a conversation, is listening to what the other person has to say (or at the least management of most venues are unaware of this).
How can a museum really build a community around it’s brand if the feedback which is given isn’t used to continuously make the institution better.
I feel that to do this, we need to embrace BETA, and be brave enough to open ourselves up to a never ending cycle of development, one in which we partner with the public to create the museum of the future.
With the current climate of cut backs, it may seem like a crazy idea to promise continuous development to the public, after all it would be worse to promise something that you simply can’t deliver then to do nothing at all.
However, I think that it is fair to be honest with the public about what is possible within your existing budget, and as partners, to work together to fundraise if there is a demand for something that is beyond the museum financially.
The fact is that the public are making statements about where they think you need to improve anyway, both publically on social networks and privately to friends and you can either ignore or act on this.
