Museum Marketing

I recently mentioned the Robert Morris, BodySpaceMotionThings installation atTate Modern on Twitter (you can see my posts above). I first mentioned it when I noticed the exhibition in the paper, then I sent a note to a friend who I thought would get a kick out of the exhibition and finally I linked to some pictures I had posted on photo sharing website Flickr. 

One of the cool things about Twitter is the Retweet. If someone likes something that I write on Twitter they can Retweet it to everyone who is following them. Basically rebroadcasting this information to their own network of readers.

Two people who follow me on Twitter did choose to retweet a link about the exhibition at Tate Modern, and interestingly both picked up on the message I sent to my friend. 

Between matwater213 and GettyMuseum my message to a friend about something I thought she would think was cool was rebroadcast to the over 10,000 people.

I think this demonstrates the power of Twitter, while I might have told a few people about the exhibition five years ago, social media amplifies word of mouth, connecting me with thousands.

Time magazine has an interesting cover story about Twitter, you can read it online here

I was in New York last week, and took the chance to visit the excellent Brooklyn Museum for the first time, it was nice to see this sign suggesting Twitter as a place for the public to leave feedback. This idea works brilliantly as a marketing tool as every comment will virally promote the museum and it’s exhibitions and will show up in searches.

Want to see just how many people are talking about the Brooklyn Museum on Twitter, click here