London Shh… is a wonderful project that we have been working on at Sumo over the past six months, it brings together six small historic houses to promote their offer together.
Each house was once the home of a fascinating historical figure from Freud to Franklin, but as small venues in a big city they have to shout to be heard. By working together to form a new organisation each individual historic house can hit above it’s weight (or at least it’s marketing budget).
The partners in London Shh… are not alone in looking at how they can work together to promote museums and culture. Here are a few other who have caught my attention:
- Museum Mile brings together 13 museums and galleries in central London.
- Creative Tourist is a cultural guide to Manchester, created by the cities Museums and Galleries.
- i like museums… brings together over 80 museums in North East England.
- Explore Culture a guide to cultural Essex created by a diverse mix of arts organisations.
Are marketing partnerships part of your plan for 2010?
