Museum Marketing

Unless your brand is regionally, nationally, or internationally recognised, you really need to think about Corporate Uniforms and Workwear to better market your museum. Branding is everything in business since it plays a vital role as to how prospective customers perceive it. The workforce...

With the increase in use of technology like computers, internet, smartphone and other gadgets, consumers are always in search of innovative and interesting ways of exploring different places. The search for exciting things has lead to the discovery of many technologically advanced methods, processes...

The big social media success story of 2009 was Twitter, and as the number of people using the website has exploded so have the number of Museums using it to connect with new and existing audiences. Country by county This month my research has found 871...

Ask a Curator was a worldwide question and answer session with curators from some of the world’s leading museums and galleries, it took place on Twitter on September 1st. The project followed the ‘Follow a Museum‘ day which I developed earlier this year and which...

Where to start with Twitter Twitter is a ‘micro-blogging’ platform, a website where people share what they are doing with others by sending and receiving messages known as tweets. What defines Twitter is the short format of these tweets, each message is limited to just 140...

As part of my research for my upcoming talk at Communicating the Museum, I’ve been looking in to how museums are using the popular micro-blogging website Twitter. I thought some readers might find the following table of interest, it shows a top 50 based on...

Following on from the short piece I posted last week about dealing with negative comments (which was taken from a museum social media handbook I am writing), I have now expanded this in to this blog post. Thanks to those who took the time...