This morning I saw Jesse Ringham from TATE give a great presentation about the work that his organisation is doing with Facebook.
Jesse spoke about how TATE tries to communicate with it’s audiences on Facebook in a friendly and conversational style, providing a place on the social network where the public can find out about what is happening at their venues. Many of these people might not go to the galleries actual website, but are very comfortable browsing information on Facebook, which they see as their own online space.
One of the initiatives which I really liked was the use of a money off voucher which Facebook fans could print off and take to TATE Modern for a discounted ticket for the Chris Ofili exhibition. This has been presented by roughly 4000 people to date, and shows a real connection between those who interact with the museum online and those visiting an exhibition (not to mention £20,000 of ticket revenue).
TATE have a very active Facebook fan page, with most things that they post attracting large numbers (even hundreds) of comments. This kind of engagement just isn’t possible on the organisations own website.
It was great to hear about the work that goes on behind the scenes to keep the TATE Facebook fan page looking fresh, and I’d recommend that you go and check this out for inspiration if you are thinking about using Facebook for your own organisation.
I love that voucher idea…although can’t figure out how you would go about making a bespoke page on a Facebook Page…
Hi Amy
You need to do a little bit of coding, I wrote about this kind of thing here : http://bit.ly/9bg1d0
Something like an offers tab is pretty quick to do, it’s knowing what you’d put in it which is more effort.
If you want to add an offers tab in to your Facebook page, and need help, drop me a line at jim@sumodesign.co.uk and I’ll see if one of my programmers can’t set it up for you (it’s a five minute job).
Jim
Thanks Jim – I’ll take a look and get in touch should we need any assistance.
Amy