I am looking at a social media handbook, and I am thinking about what questions a member of staff in the museum should think about, when approaching social media:
- What are you trying to achieve? What is your goal?
- Who are you trying to reach?
- What is the right social media platform to achieve your goal and reach your chosen audience?
- Could you achieve this better within the museums website?
- How much time and resources will this project take, and who will be responsible for ongoing maintenance?
- How will you measure success?
- How will you brand the content to ensure that it is credited as coming from the museum?
- Does this fit with the overall goals of the organisation?
- What will happen with the project long term?
You might notice that I actually only have nine questions here, what would you add to this for a tenth question, or eleventh, twelfth etc?
I’d definitely have one in there about governance – who will be responsible for quality, how will it be monitored/enforced, what systems are in place to avoid embarrassing mistakes (I’ve seen at least one staff member of a certain museum tweet their personal weekend plans, and just look at what happened at Vodaphone)
You might consider the question: How would you integrate it with your other marketing efforts to create a cross-platform campaign?