Comments on: The BETA Museum http://www.museummarketing.co.uk/2010/02/25/the-beta-museum/ Fri, 03 Sep 2010 09:20:34 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Going Mobile – Why Museums Should Develop Web Apps not iPhone Apps for their Target Audience http://www.museummarketing.co.uk/2010/02/25/the-beta-museum/comment-page-1/#comment-3327 Going Mobile – Why Museums Should Develop Web Apps not iPhone Apps for their Target Audience Tue, 02 Mar 2010 09:55:30 +0000 http://www.museummarketing.co.uk/?p=795#comment-3327 [...] Niche Sites & Testing Ideas - Due to the fact that rollout time and cost can be kept to a minimum, as well as the fact that barriers to entry are low, it is super easy to create new content for specific exhibitions or tie ups that a museum does.  Testing ideas is also a lot easy before full roll out, which ties in nicely with Jim Richardson’s beta museum. [...] [...] Niche Sites & Testing Ideas – Due to the fact that rollout time and cost can be kept to a minimum, as well as the fact that barriers to entry are low, it is super easy to create new content for specific exhibitions or tie ups that a museum does.  Testing ideas is also a lot easy before full roll out, which ties in nicely with Jim Richardson’s beta museum. [...]

]]> By: José http://www.museummarketing.co.uk/2010/02/25/the-beta-museum/comment-page-1/#comment-3304 José Mon, 01 Mar 2010 10:55:13 +0000 http://www.museummarketing.co.uk/?p=795#comment-3304 Hello, in this web: <a href="http://www.spanishmuseums.com" rel="nofollow">www.spanishmuseums.com</a> you can find information of a lot of museums in Spain. Hello, in this web: http://www.spanishmuseums.com you can find information of a lot of museums in Spain.

]]> By: Sarah B http://www.museummarketing.co.uk/2010/02/25/the-beta-museum/comment-page-1/#comment-3103 Sarah B Thu, 25 Feb 2010 16:20:56 +0000 http://www.museummarketing.co.uk/?p=795#comment-3103 Surely constant evaluation, assessment and change should be a part of our permenant commitment to improvement anyway? Research, do, evaluate, research and change, do, evaluate, research and change... The only change now is that the "research" comes not just from running statistics and the comments book, but from a more direct dialogue with our visitors. It's not a different process, just a better informed one. I don't think it's ever a crazy idea to be constantly improving and developing. As you say, it's more about the expectation of visitors as to how much change they'll be seeing. But that's the benefit of a dialogue with visitors rather than a didactic approach - the chance to discuss with your visitors what's possible within your budget and time constraints and what's not. Surely constant evaluation, assessment and change should be a part of our permenant commitment to improvement anyway? Research, do, evaluate, research and change, do, evaluate, research and change… The only change now is that the “research” comes not just from running statistics and the comments book, but from a more direct dialogue with our visitors. It’s not a different process, just a better informed one.

I don’t think it’s ever a crazy idea to be constantly improving and developing. As you say, it’s more about the expectation of visitors as to how much change they’ll be seeing. But that’s the benefit of a dialogue with visitors rather than a didactic approach – the chance to discuss with your visitors what’s possible within your budget and time constraints and what’s not.

]]> By: @platipuszen http://www.museummarketing.co.uk/2010/02/25/the-beta-museum/comment-page-1/#comment-3091 @platipuszen Thu, 25 Feb 2010 09:37:17 +0000 http://www.museummarketing.co.uk/?p=795#comment-3091 the topic is very interesting. I agree with you when you say that we have to 'be brave enough to open ourselves up to a never ending cycle of development'. You're speaking of museums, but I think we could say the same for other cultural organizations or events. I know better the world of film festivals and it has the same problems - cut backs, the building of a community around their work and so on. I believe that the key, for the future of the cultural institutions, is the courage to listen to their public. In Italy this process is very slow because many people (politicians, above all) fail to see that world is changed and we also have to change our way to produce and spread culture. Sometimes, the cultural world is very conservative... the topic is very interesting. I agree with you when you say that we have to ‘be brave enough to open ourselves up to a never ending cycle of development’. You’re speaking of museums, but I think we could say the same for other cultural organizations or events. I know better the world of film festivals and it has the same problems – cut backs, the building of a community around their work and so on. I believe that the key, for the future of the cultural institutions, is the courage to listen to their public. In Italy this process is very slow because many people (politicians, above all) fail to see that world is changed and we also have to change our way to produce and spread culture. Sometimes, the cultural world is very conservative…

]]>