I wanted to share a couple of tests which I did today on our little mobile friendly website for a museum.
The idea behind the mobile friendly website is that a regular website doesn’t work particularly well on a mobile phone and with 3% of web traffic in the UK coming from mobile phones (2.5% in the US) museums can benefit from having an alternative website which mobile users are redirected to automatically.
This first test shows first the user trying to find the address of the museum on it’s regular website using a mobile phone, this takes them about 30 seconds to locate, then the user tries to do the same on our mobile friendly website and this takes no more then three seconds.
Next we tried the same on an iPhone, this was faster then the Nokia phone, but still far quicker on the mobile friendly website then the regular site, especially when we start looking at exhibition or what’s on information.
The mobile friendly website is run off a specially built content management system, making it easy to keep up to date. If you are interested in getting a mobile friendly website for your museum then drop me a line at jim (at) sumodesign.co.uk
Great post, and the videos make it acutely aware how important it is to actually target your content at the right audience and in the right manner.
All told it makes for a much better user experience. This is something I have been banging on about a lot lately on my blog.
Your post also highlight how completely different the browsing experience can be from device to device, which isn’t immediately obvious to the non-techie.
Thanks again!
[...] Apps for Museum Content, by Ted Forbes, and previously looked at the posting on Museum Marketing, Mobile Friendly Museum Websites, and even written about the topic of mobile development, I have been inspired to blog a little more [...]