I came across an interesting piece on Seb Chan’s blog about a tool created by Pete Warden which allows you to analyze those who are fans of your museum (or any other institution) on Facebook.
Above you can see the Fan Page Analytics for the Laing Art Gallery, a venue in my home town. This information provides us with rich data which could be really useful to the marketing team at the museum.
Firstly we can look at the other cultural organisations which those who are fans of the Laing Art Gallery follow, these include a theatre, cinema, festival and other museums. Could the Laing Art Gallery work with any of these organisations to cross promote what they offer? (see my post on working together)
One of the fan pages which stood out for me is a bar THE FORTH. Are the people who drink at this bar especially interested in art, could this be a place to make sure that the Laing Art Gallery keeps stocked with leaflets?
As well using Fan Page Analytics to see which other fan pages your fans are following, you could also use this on other cultural organisations near you, to see who else their fans are following, what differences stand out? Could you be making links with any of those organisations too?
I think this could be really useful, what do you think?
