Comments on: Will Buzz change the social media landscape http://www.museummarketing.co.uk/2010/02/14/will-buzz-change-the-social-media-landscape/ Fri, 03 Sep 2010 09:20:34 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Martin http://www.museummarketing.co.uk/2010/02/14/will-buzz-change-the-social-media-landscape/comment-page-1/#comment-2715 Martin Sun, 14 Feb 2010 21:54:18 +0000 http://www.museummarketing.co.uk/?p=759#comment-2715 Buzz is only new, yet there's already a backlash against it, most often dealing with the privacy issues, the fact that it's opt-out, not opt in (with further privacy implications), and also that it produces a huge stream of updates if you're connected to a number of people. It's great that museums are ready to take advantage of new social networks, rather than being behind the curve, but a good rule of thumb is to decide how you will engage with your audience, and then choose the tool which fits the bill. As museums are often strapped for resources, I think they should wait for Buzz to bed in a bit, and judge the mood before taking the plunge into 'another' social network. Buzz is only new, yet there’s already a backlash against it, most often dealing with the privacy issues, the fact that it’s opt-out, not opt in (with further privacy implications), and also that it produces a huge stream of updates if you’re connected to a number of people.
It’s great that museums are ready to take advantage of new social networks, rather than being behind the curve, but a good rule of thumb is to decide how you will engage with your audience, and then choose the tool which fits the bill.
As museums are often strapped for resources, I think they should wait for Buzz to bed in a bit, and judge the mood before taking the plunge into ‘another’ social network.

]]> By: Shona Carnall http://www.museummarketing.co.uk/2010/02/14/will-buzz-change-the-social-media-landscape/comment-page-1/#comment-2714 Shona Carnall Sun, 14 Feb 2010 21:28:09 +0000 http://www.museummarketing.co.uk/?p=759#comment-2714 I think I may wait until there is more activity on Buzz before I add the museum to it. At the moment, there are still some issues with it (collapsable comments Google! We need them!), and I haven't really got my head round it yet. Linking it with Twitter and Facebook is useful so I don't have yet another thing to check in the morning. It is nice to see some museums already embracing it and setting the trend! But I think I may wait and see how it develops. I think I may wait until there is more activity on Buzz before I add the museum to it. At the moment, there are still some issues with it (collapsable comments Google! We need them!), and I haven’t really got my head round it yet. Linking it with Twitter and Facebook is useful so I don’t have yet another thing to check in the morning.

It is nice to see some museums already embracing it and setting the trend! But I think I may wait and see how it develops.

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