Yesterday I discussed why you would want to be on Facebook and how to get started with a Facebook Fan Page. Today I want to focus on how you can make your fan page really stand out.
Landing page:
Adding a landing page on to your fan page is one of the ways which you can make a big first impression for new visitors, big brands like Coke and GAP have been using these for a while. The landing page below is one which my company recently created for the fan page of Seven Stories in the UK.
The landing page of the Seven Stories fan page highlights upcoming events, exhibitions and contains book reviews, this is all compelling content which gives a great first impression of the museum and the fan page.
The Seven Stories fan page has a content management system behind it, making it easy for the marketing team at the museum to keep the content fresh.
If you are interested in having a similar landing page designed for your venue, this is a service that my company Sumo provides for £1200 (UK pounds) email me at jim (at) sumodesign.co.uk for more details.
Looking good with Apps:
As well as creating a good first impression, your fan page needs to be packed with interesting content and one of the ways to do this is with Apps. If you have a personal account with Facebook then your probably aware of Apps, on a fan page these allow you to add useful functionality which will make your page more engaging and sticky for your fans.
Some Apps which you may want to consider adding to your museum fan page are:
Twitter App – this automatically pulls your tweets in to your Facebook
YouTube BOX – connect your YouTube content with Facebook
MyFlickr – connect your Flickr content with Facebook
There are thousands of Apps on Facebook, check out what other museums and brands which you admire have installed on their fan pages.
Related Posts:
Facebook for a Museum (Part 1) – Getting started on Facebook
Facebook for a Museum (Part 3) – Creating engaging content
Facebook for a Museum (Part 4) – How to promote your fan page
Facebook for a Museum (Part 5) – Analytics for your fan page
And what’s is better for a museum? A fan page or a profile?
Hi Martha
A museum is better off with a fan page, check out part one of this article for details -http://bit.ly/dDkEv6
Thanks
Jim
..and of course don’t make the mistake of going down the Facebook Group route (unless you really want to, as there are a few advantages):
http://bit.ly/aquAOi
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