Comments on: Follow a Museum Day

By: Museums Computer Group » 01/02/10: The week in cultural heritage online

Museums Computer Group » 01/02/10: The week in cultural heritage online — Fri, 05 Feb 2010 14:50:53 +0000

[...] it together and I guess everybody tweeting for a museum will agree it was a success. According to the comments most participating museums had between 4 and 6 times more new followers than on an average [...]

By: Shona Carnall

Shona Carnall — Thu, 04 Feb 2010 17:07:04 +0000

YuffyMOH had 871 followers before and 893 after which is an increase as we usually only get about 5 new followers a day.

I think it went well, and was pleased to see it as a trending topic (at least in the UK), which made me smile!

By: A Look at Follow A Museum Day – Some thoughts and Reviews of the Twitterific Endeavour

Thu, 04 Feb 2010 16:50:52 +0000

[...] Some reviews include Culture 24’s Follow a Museum day eclipses England captain and iPad to become hottest topic on the internet, Musematic’s Follow a Museum Day, and Cybernetik Inkwell’s On Following Followers, With Help from Miss Manners. You can of course follow the exploits of Jim and his crowd with a follow up blog post on Museum Marketing’s own Follow a Museum Day. [...]

By: Kommt nach dem #followamuseum-Tag der #followyourfollower-Tag? « Das Kulturmanagement Blog

Thu, 04 Feb 2010 08:02:00 +0000

[...] Mehr als 1.500 neue Follower für twitternde Museen, das ist doch ein schöner Erfolg für den 1. Februar, den MuseumMarketing-Blogger Jim Richardson initiiert hat. In UK und den USA schaffte es #followamuseum sogar in die Top Trends. Insofern kann Jim Richardson berechtigterweise von einem Erfolg sprechen. [...]

By: Jim

Jim — Wed, 03 Feb 2010 20:36:01 +0000

Hi Kirstie

I loved the competitions.

I think your success also has a lot to do with the perception of your brand. TATE is very easy for people to associate themselves with, because it’s a very cool brand.

Jim

By: Kirstie Beaven

Kirstie Beaven — Wed, 03 Feb 2010 19:23:44 +0000

Many thanks and congratulations Jim – #followamuseum was great fun and super successful!

@Tate gained about a thousand followers over the span of the day – which is absolutely brilliant! Not only that, but it’s also been growing very quickly since then too. Unscientifically (sorry), I’d say that in a few days, we’ve seen the sort of growth we might expect over a month.

We ran two ticket giveaways during the day – one asking who you were following for #followamuseum and one asking what your favourite museum was and why – tagging replies with #followamuseum. This was really successful and interestingly most replies came after the giveaway had closed – I was RT-ing brilliant answers till about 11pm GMT.

We also posted on our Facebook page and encouraged anyone there who was a tweeter to get involved.

I’m sure that the fact that @Tate was at the top of the UK museums directory contributed to the rapid follower growth, so we’re very grateful for that. A few people queried whether Tate was actually a museum – we did say that #followamuseumorgallery might have been a bit unwieldy!

What I would love to know is whether our followers want us to follow them back. I agree that we should be asking our followers (new and old) what they would like from us and finding out what it is people are actually following museums for.

It seemed to me that through out the day, people all across Twitter were totally engaged with the whole idea of following a museum and were tweeting about why museums were inspiring and exciting – what a fantastic outcome!

Well done and thanks again.

By: Sally @ SpeakArtLoud

Sally @ SpeakArtLoud — Wed, 03 Feb 2010 18:52:36 +0000

Loved this event! It was a great way to promote museums – art, science, history, culture – of all sorts. We started following a number of museums

By: Jim

Jim — Wed, 03 Feb 2010 18:16:53 +0000

Blog posts covering follow a museum

http://www.gadling.com/2010/02/03/its-follow-a-museum-day-on-twitter/

http://www.culture24.org.uk/sector+info/campaigns/art75590

http://musematic.net/?p=1029

http://cybernetickinkwell.com/2010/02/01/followingfollowers/

Let me know if you have seen any others.

Jim

By: Denise

Denise — Wed, 03 Feb 2010 13:09:55 +0000

Oh the most important thing- we are @modelsligo on twitter!

By: Denise

Denise — Wed, 03 Feb 2010 13:08:53 +0000

Hi Jim,

Firstly congrats on a great initiative. I am writing to you from The Model arts centre here in Sligo in the Northwest of Ireland. For us twitter has provided a unique way to communicate with our audiences during a period of redevelopment. It has also connected the entire arts community in Ireland.

Looking at our stats, it would appear that we gained around forty new followers in one day. This usually takes about two-three weeks to gain this many, so it was tremendously successful for us to participate in. We currently have 771 followers tweeting with us. It was also great to see the #followamuseum topic trending in Ireland.

We’ve written a full blog post here on success of the day for us. http://bit.ly/8YbD94

Thank you to Jim Richardson, and thank you to all our new followers. We are looking forward to the exciting year ahead and tweeting with you!

-Denise-