Comments on: Social Media : Short Term, Long Term

By: Sarah Durham

Sarah Durham — Sun, 14 Feb 2010 14:26:00 +0000

thanks for the mention of my book- and your interesting adaptation of the long-term communications principal. I think it works well- and you definitely got the point!

There are also other discussions of how long-term thinking and brandraising in general relate to social media on our blog, the Duck Call, at http://www.bigducknyc.com/blog in case you or others are interested to see how this principle applies in other contexts.

By: Jim

Jim — Tue, 02 Feb 2010 09:14:37 +0000

Hi Shannon

No the book hardly mentions social media, it was about brand… it just made me think about how that thinking could be applied to social media.

Thanks

Jim

By: Shannon

Shannon — Mon, 01 Feb 2010 19:28:05 +0000

Hello Jim – Would you recommend this book, especially in terms of distilling information about Social Media for leadership?

By: Jareen

Jareen — Fri, 29 Jan 2010 13:05:22 +0000

Great post Jim! And this is exactly what we’re doing at Museum Victoria, Australia.
The few years have been about experimenting and dipping our toe into social media. 2010 is about looking at those experiments, consolidating them and taking them that one step further (which is the exciting part). I’ll share some of the stuff we’re up to and trialling soon!
Keep up the blog – love it!