I was reading the book Brandraising, How nonprofits raise visibility and money through smart communications last night, and it featured a diagram showing the difference between short term and long term views on communicating your brand.
I thought straight away that something similar could be used to describe the current shift I see happening in the way that cultural organisations are implementing social media:
Do you think your organisation is moving from short term to long term activity? Do you see other changes happening?
Great post Jim! And this is exactly what we’re doing at Museum Victoria, Australia.
The few years have been about experimenting and dipping our toe into social media. 2010 is about looking at those experiments, consolidating them and taking them that one step further (which is the exciting part). I’ll share some of the stuff we’re up to and trialling soon!
Keep up the blog – love it!
Hello Jim – Would you recommend this book, especially in terms of distilling information about Social Media for leadership?
Hi Shannon
No the book hardly mentions social media, it was about brand… it just made me think about how that thinking could be applied to social media.
Thanks
Jim
thanks for the mention of my book- and your interesting adaptation of the long-term communications principal. I think it works well- and you definitely got the point!
There are also other discussions of how long-term thinking and brandraising in general relate to social media on our blog, the Duck Call, at http://www.bigducknyc.com/blog in case you or others are interested to see how this principle applies in other contexts.