Comments on: Cross platform Social Media editorial plan

By: Facebook for a Museum – Part 3 « Museum Marketing

Facebook for a Museum – Part 3 « Museum Marketing — Fri, 05 Feb 2010 17:49:02 +0000

[...] to your fan page. Remember the social media editorial plan: I’ve written before about having a social media editorial plan for your activity on social networks. Ideally you want to plan out your updates in advance and [...]

By: mia

mia — Fri, 29 Jan 2010 17:13:53 +0000

You are my social media godfather! Every post is so relevant to my life! I will have to try Hootsuite. Currently my ‘edit plan’ consists of Outlook calendar reminders…

By: samuel

samuel — Wed, 27 Jan 2010 15:28:28 +0000

@ben : it does ! just checked and you’re absoluty right : it’s an option. hopfully it is new…or i’m a fool ;°) anyway, thank you so much for noticing. this will be very usefull to me. hootsuite is great.

By: Ben

Ben — Tue, 26 Jan 2010 19:26:54 +0000

Samuel

Look at the screengrab above, it clearly shows Facebook Pages as an option, are you sure that this isn’t something you can do on Hootsuite?

Perhaps this si a recent change?

Ben

By: samuel

samuel — Tue, 26 Jan 2010 17:16:39 +0000

i use hootsuite, very usefull when managing several twitter/FB accounts. but hootsuite doesn’t update FB pages but only profiles (which i don’t use for the museum i work at). I’ve been looking for a solution (any app that would update FB pages, directly or via twitter) but could not find any…any idea ? thank you.

By: Mario Di Maggio

Mario Di Maggio — Tue, 26 Jan 2010 14:53:29 +0000

Hootsuite sounds useful, yet currently we’re set up so that everything I add to our planetarium Facebook page gets automatically Tweeted anyway. This of course means making sure the first 100 characters or make sense on Twitter (together with the automatic link generated to Facebook).

Btw, what I’ve found REALLY useful recently is the new free, automatic Newsletter facility for Facebook pages ie. allowing fans who are not Facebook junkies to remain updated via a digest email to their inbox.

By: sean money

sean money — Tue, 26 Jan 2010 14:26:49 +0000

Here are some other options.

Cotweet (similar to hootsuite in functionality) can post to facebook, and other social networks using ping.fm http://blog.cotweet.com/2009/10/post-to-facebook-pages-linkedin-and-more/

Cotweet- is a web based twitter client: allows multiple accounts and multiple users, email notifications, scheduling of tweets, you can assign different members of your team to handle specific tweets, it threads conversations, and has bit.ly integration (i dislike the ow.ly iframe)

While i use cotweet for twitter. I still prefer “Selective Twitter” for posting to facebook from twitter. By adding the hastag #fb to any tweet, it will be synced to facebook
http://apps.facebook.com/selectivetwitter/

and there is always tweetdeck http://www.tweetdeck.com/ which last time i checked can display and post to twitter, facebook and myspace.

@seanmoney

By: Conxa Rodà

Conxa Rodà — Tue, 26 Jan 2010 13:06:00 +0000

Hi, Jim,
Very interesting topic, indeed! And the daily battle, as well.
Our museum entered on 2.0 networks in May last year. We have presence at 6 now (the most usual: Fb, Twitter, Flickr, Youtube, Slideshare, Delicious + we publish a blog). All media are accessible from one page http://www.bcn.cat/museupicasso/en/get-involved/online-community.html

For the first phase of uploading content and designing the different platforms we got some external support and to lead this phase and write content it was myself (mainly). Now that our presence is expanded and more interaction is generated, we are in the process of creating an editorial team:

-we are assigning the responsibility of “curating” 1 or 2 networks to specific staff members (which includes the 3 aspects you mention: listening, interacting and providing content)

-and we have editorial meetings to share and discuss our strategy, weekly (or more often if it’s needed).

What I would disagree is to the idea of “using the same message on your different networks.”
If doing so you may appear too insistent or repetitive to your users that follow you on different networks, plus I believe each platform has a specific way of expression that cannot be reproduced automatically. Sure it saves time, but it also diminishes effectiveness, I think.

Thank you
Conxa
@innova2