Many of you will be aware of the Forrester Research ladder of social media participation, which categories the different ways in which people use the internet and more importantly, helps you to analysis whether your social media plans will work with your target audiences.
Due to the rise in micro-blogging, Forrester has added a new rung to it’s ladder for those they’ve dubbed “Conversationalists”. This group tweet or update their social networking status at least once a week and account for 33% of the online population in the US (compared with 70% who consume social content and 59% who use social networks).
Conversationalists are 56% female, more than any other group in the ladder. While they’re among the youngest of the groups, 70% are still 30 and up.
So what does Conversationalists mean to your social media plans?
The fact that Forrester have added this category really emphasises the growth in Twitter and the changes which Facebook have made in response to this.
Museums need to take advantage of the opportunity that Conversationists offer them, by becoming part of the conversation themselves. Hundreds of Museums are already on Twitter and these institutions are on the right track. If your thinking of joining them then this step by step guide to getting started on Twitter is a good place to start.
