As I mentioned in my Museum Marketing Trends 2010 blog post at the start of this year, people are increasingly talking about putting policy, guidelines or frameworks in place to help to set out how people in Museums are using Social Media.
I found these documents that may be useful to anyone looking to write a guideline for their organisation.
- Powerhouse Museum Blog Policy
- BBC Guidelines for use of social media
- Red Cross – Social Media Handbook
- Smithsonian Web and Social Media Strategy
- UK Government Template Twitter Strategy
- UK Civil Service, Code of Conduct for online Participation
- Walker Art Centre, Blog Guidelines
If you have produced or seen a guidelines that you think it would be useful to add to this list, please leave a comment below.
Good and useful idea, Jim, thanks.
Just t ocontribute, in our museum, in a more modest way than these examples, we have explained on Slideshare our journey from web 1.0 to 2.0.
We made first some international prospective on museums use of social media, then we prepared our Social Media project. After slide 26, there is the rationale,how we got started and errors to avoid.
Our detailed project is not available in English, but this ppt in English might be useful for museums planning to start their 2.0 journey.
http://www.slideshare.net/museupicassobarcelona/web-20-museu-picasso-barcelona-1795250
Another useful text may be the post where it’s explained how we did the presentation of the 2.0 project to the rest of museum staff
http://conference.archimuse.com/blog/conxa/how_well_20_project_presentation_museum_staff_wen
Conxa
@innova2
Hello. This list may also be useful for some people.
http://socialmediagovernance.com/policies.php?f=5
[...] online aimed at particular collecting domains or organisation types — see the blog about a social media manual being developed in the UK by Jim Richardson which appears to be drawing upon these institutional [...]
[...] This post was mentioned on Twitter by Jim Richardson, MN Assoc of Museums, Conxa Rodà, Connie Rhind Robey, Artfind and others. Artfind said: Social media strategies for Museums http://bit.ly/7ZCmbZ /via @MuseumMarketing. List maybe useful for galleries and art orgs too. [...]
I spent much of my time as Head of Web at the Science Museum building a strategic overview rather than constantly being in “reactive mode”. All the time I was there I wanted a good overview of what other museums were doing and some help in building a series of flexible policies and strategies.
I still think this is an area which needs a lot of work, so I was delighted when Facet Publishing approached me to write a book on the subject… See http://electronicmuseum.org.uk/book/ for details…
As I say on that page, I very much see the process of writing this as a collaborative one so will be getting in touch with many cultural heritage institutions during 2010!