Tweetfunnel seems like a tool that a lot of Museums could use, it allows you to have multiple people from your organisation tweeting on one Twitter account, with functionality which allows an administrator to manage and approve everything before it is posted to Twitter.
I’d love to know if anyone tries it out!
I can see it working for large museums with a lot of contributors but it does require an administrator to be monitoring all the time, or else the tweets lose the ‘real-time’ element.
There’s also the issue of retaining control – one change that social media has brought about in some museums is a loosening of the tight controls over what staff can say in public, and management learning to trust their staff – tweetfunnel could be a return to the traditional model… or am I too cynical?
If social media strategies or policies are created, people have a good set of guidelines about what content is and is not acceptable for their organisation. Which means that this type of thing is handled without having someone spending time going through each individual message.
Hi Guys
I don’t think this tool would just be useful for control, though admittedly my original post did focus on that.
I think Tweetfunnel could be useful for museums who want people from across their organisation to collaborate and tweet, rather then asking one person to be responsible for creating all the content.
It is great to be spontaneous with Twitter, but i think has to be balanced with taking time to come up with good quality content which take a little more thought, time and planning.
What if Tweetfunnel was the tool that let your colleagues suggest new idea’s for tweets?
Jim
Hi Jim,
Thanks for your post about TweetFunnel! I agree with your last post, in that TweetFunnel isn’t all about control. Yes, it can be used for that, but it also has the capability to let selected users post without being reviewed (by assigning them the publisher role), if that’s the way you want to have it set up.
You hit the nail on the head when you talked about collaboration–TweetFunnel makes it really easy to get many voices, opinions and expertises actively sharing in one Twitter stream. I can see this as being particularly useful from a museum standpoint.
If anyone has any questions about the application, I’d be happy to answer them!
Best regards,
Nathalee Ghafouri
http://www.tweetfunnel.com
Hmm… I agree that TweetFunnel could (will?) be used by insecure museum administrators to stifle creativity and enforce conformity. What is truly outstanding about my current museum (Thinktank) is the great freedom I and a few other collagues were given back in Oct 09 to use Facebook and Twitter ‘responsibly and as we saw fit’. Those are the conditions under which I work best, and less than 4 months later, we have almost 700 planetarium Facebook fans. Yet if I had been expected to first have my posts / promotions / tweets ‘approved’ by someone who most likely did not understand the spirit and ethos of the planetarium team – I would not have invested anywhere near as much energy in this endeavour.
The way I see it, Social Media is about ME and MY TEAM – not about some other colleague’s ‘official’ perception of me and my team
Mario