Museum Marketing

If you’re a regular reader of this blog, you might remember the five step social media plan for museums which I posted last year, in this I suggested that the first step for any organisation thinking about using social for marketing is to learn how your audiences are using these spaces and what they are talking about.

This makes a lot of sense because it allows you to work out how you can best contribute to these conversations.

Of course with several social networks to consider, and countless conversations to track, how can you effectively listen to what people are saying about your museum?

Help is at hand in the form of these five free tools which will help you to keep track of these conversations.

Google alerts – Google Alerts let you set up searches on keywords and receive email or RSS alerts every time they show up online.

Tweetbeep.com – This is similar to Google alerts, it allows you to set up alerts on keywords and receive an email notification every time they are mentioned on Twitter.

Twitter search – The advanced search function gives you a really great tool for seeing what people are talking about on Twitter. Museums might find the ‘Near this place’ function especially useful.

Backtype – This search engine covers lots of social media spaces, but it’s particularly good for keeping an eye on what people are talking about on blogs.

Social Mention – This is a great social media search engine which covers lots of networks.

If you know of any other effective tools for listening to what people are saying in the social media space, I’d love to hear about them and try them out.

This entry was posted on Wednesday, January 6th, 2010 at 10:00 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.