Comments on: Working together

By: Facebook Fans « Museum Marketing

Facebook Fans « Museum Marketing — Mon, 15 Feb 2010 21:30:18 +0000

[...] Firstly we can look at the other cultural organisations which those who are fans of the Laing Art Gallery follow, these include a theatre, cinema, festival and other museums. Could the Laing Art Gallery work with any of these organisations to cross promote what they offer? (see my post on working together) [...]

By: Jim

Jim — Thu, 12 Nov 2009 08:46:47 +0000

Thanks for the link Cara! I’d be interested in any other joint marketing initiatives anyone has heard of. With marketing budgets looking like they will be tighter in 2010 we all need to look at how we can work together to get more for our money.

By: Cara

Cara — Wed, 11 Nov 2009 21:14:31 +0000

The Chicago Cultural Alliance is based on a similar model; we work with 26 of Chicago’s small ethnic museums and cultural centers to build their capacity, create cross-cultural programs, and build partnerships with some of the city’s larger cultural institutions.

By: Manny Coulon

Manny Coulon — Wed, 11 Nov 2009 21:07:44 +0000

Complementary partnerships make absolute sense. Starting to see this with other visitor attractions too – and not just the ones owned by the same company. Geographical proximity or related themes are compelling for helping attract more visitors, and of course there are potential benefits for joint marketing, events, research etc too.