Democracy is an exhibition my arts marketing company is producing as part of Design Event 09, the North East Design Festival.
It is an incredibly important project for me, which attempts to push the boundries of Social Media within the museum, and see what is possible.
Democracy asks designers and illustrators to log in to www.createdemocracy.com and interact with the exhibition by submitting work, commenting and voting for what should appear in the gallery.
When the exhibition opens in October, visitors will be able to continue to vote for the artworks they like and their votes will instantly be reflected in the exhibition space, where all the artworks will be digitally displayed. When an artwork receives more votes, it grows in size compared to the pieces displayed around it, so the exhibition will be constantly changing hour by hour, day by day.
As well as the digitally displayed exhibition showing the changing popularity of the work, we will also display comments posted about the artworks in the online community.
So what about marketing!
As well as pushing the boundaries of social media, Democracy lets us experiment with new ways of marketing an exhibition.
We are encouraging everyone who enters Democracy to promote the exhibition and their work to friends, family and colleagues and this is having a long tail effect, which hundreds of blog posts, facebook profiles, tweets and emails sending a large number of visitors to the exhibition website.
I will continue to let you know about the progress of the exhibition as we progress towards our launch in October.
