“It’s Time We Met” was a marketing campaign for the Metropolitan Museum of Art which ran earlier this year. To find authentic images of the museum from the visitors point of view for the campaign they took the interesting route of crowd sourcing pictures through a competition held on photo sharing website Flickr.
As well as the competition giving the MET access to spontaneity and real-life images that they could use to create this beautiful advertising campaign, the process itself gave the public the opportunity to engage with the museum in a unique and memorable way (and the winners were also paid for their efforts).
I really like the finished campaign and I think this level of public engagement is to be applauded.
inspiration